prev
next
Preview
Metadata Image
AssetID : 36295848
Headline : Sarah Jessica Parker fronts Intimissimi's new 'Gestures' campaign
Caption : Intimissimi ambassador Sarah Jessica Parker has been tapped as the face of the Italian fashion brand's Gestures campaign, showcasing the spring/summer 2019 collection.

The campaign also celebrates the launch of the new Intimissimi Triangle Bra Collection, and the brand said Parker 'speaks and dresses like a true Italian woman, reminding us of the beauty of simple, spontaneous gestures'.

The worldwide campaign marks the launch of the Intimissimi Triangle Bra Collection: a symbol of simplicity and essential personality characterised by comfort and freedom.
The mini clips featuring Italian gestures will run contemporary to the television commercial.

Set in a Manhattan apartment, Sarah Jessica is depicted in a scene that women all around the world will recognise: digging through her closet, undecided on what to wear, she goes from the silk triangle bra, to a black lace one, to a white microfibre version, finally deciding on the peach-coloured option.

There are thousands of ways to be a woman, to feel sensual, but in the end, the right choice is always the one that makes you feel confident. In this case, elegant silk pyjamas that let the iconic triangle bra show through.

The campaign will run worldwide and will include outdoor, TV commercial and a digital campaign.
PersonInImage : Sarah Jessica Parker